Here it Goes Again

Song: Here it Goes Again
Artist:Ok Go
Album: Oh No




The video of Ok Go's "Here it Goes Again" is just now picking up steam and getting noticed by people. Thanks to YouTube, the video has spread by wildfire. It's simple, looks like it cost about $200, but is quite fun and the perfect representation of the band. It is also a reminder that a simple, smart idea, can actually work.

You can view the video here:

http://youtube.com/watch?v=NINJQ5LRh-0

So does the song hold up on its own without the video? I think it does, and am very interested in the album and band now that I have been listening to this song a couple times over the last weekend. The album, their second, was produced by Tore Johansson who has worked with Saint Etienne, did all of the Cardigans albums, and most notably, Franz Ferdinand's debut album. Their sound is standard power-pop, much like Fountains of Wayne and/or The Cars. I usually enjoy this type of music at first and then lose interest as it lyrically doesn't hold up to the killer hooks.

Regardless, this is a great song, and possibly might catch on, despite the record being a year old, because of this very fresh clip.

Enjoy.